Welcome to the advertising articles section.
Advertising is a true passion for me. After all, I cut my teeth in the ad industry creating print ads, advertising campaigns, and TV commercials for a variety of large and small bands. And some 20 odd years later, I still love the feeling of that “ah-ha” moment — when you nail a truly great concept. If you’ve ever created an award winning ad, you know what I’m talking about.
And that’s pretty much what I’ll be talking about here. Articles about how to create better, more efective advertising, ways to get great results without spending your entire budget, how to integrate Internet advertising and social media into your media budget, and more.
Topics will include advertising techniques, broadcast, Internet advertising, Outdoor ads (billboards and posters) and, of course, print advertising (magazine, newspaper, yellow pages, etc). If there’s a specific area you’d like to learn more about, please drop me a line. Or, if you need a print ad created for your business, we’re available.
A perfect example of using storytelling as a vehicle to promote a product. In this case, both the Chrysler brand and America.
Small Businesses need all the help they can get. Such as these free way to advertise your business online.
Six essential billboard design tips to help create effective outdoor advertising.
The X-Factor. The single-most confounding element in choosing an art director, graphic designer, website developer, or creative professional to work on your projects. The internal struggle, born of your own darkest doubts: How do you really know if they’re “good”?
Print advertising tips and suggestions for how to improve the effectiveness of magazine print advertising
Suggested advertising design tips and guidelines for creating effective web banners and landing pages.
