It all started with a simple idea.
Working for other people can be comforting. You get health insurance, time-off and a steady paycheck. It’s also a great way to help build an empire — for someone else.
That wasn’t the future Michael saw.
“The only way to have a future in which you can remain passionate about what you’re accomplishing day after day is to create it yourself. It’s just a matter of believing in yourself enough to take that first step.”
The goal was to build an agnecy founded on great creative work and exemplary customer service.
One of the questions were asked most often is how we can provide so many different services and still provide quality work — specially when there are so many other agencies that only specialize in one specific service.
The answer is simple. Regardless of the what services we provide, it all boils down to communication — distilling a benefit into a single focused thought. Once a solid foundation is in place, the rest just naturally comes together.
With marketing materials, the next component is design.
Whether we’re designing a brochure for a dog groomer, an annual report for international non-profit, or an identity for a new business start-up, the process is the same; define the core message, company voice and the target market — then design accordingly. Or as we like to say, “We don’t want to give you MTV if your target is IBM“, or vice-versa. Because without a communication strategy in place, you’ll only end up with colorful wallpaper that does nothing to help your business grow.
That’s exactly where we focus our energy — using our skills, experience and marketing knowledge to help your business succeed.
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If you’re thinking about taking your business in a new direction, expanding on what you’re already doing, or just need a fresh perspective, schedule a time to talk with us.
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